About Us
Founded in 2012, HelperChoice is the first social impact startup dedicated to eradicate placement fees and human trafficking for the purpose of forced labour. Its impact has been recognised by many organisations, including the International Labour Organisation HelperChoice provides an online platform, we aim to improve foreign domestic workers’ living and working conditions, enable millions of migrant domestic workers to have access to the job market for free and foster the disappearance of unethical recruitment agencies.
As an employer, You can browse thousands of domestic helper profiles who meet your specific needs and adapt to your personal habits and values.
As a domestic helper, You can answer to hundreds of employer job ads to find the family that will best match your experience and your wishes, for free.
Fun Facts
800K+
Social media followers
300K+
Registered Users
10M+
USD Placement fee saved
70K+
Recruitment faciliated
100+
Media Coverage
4.5/5
400+ Google Reviews
Meet Our Team
Raymond Sze
Hi! I’m Raymond, the General Manager of HelperChoice. As a Hong Kong local, I grew up supported by domestic helpers, which instilled in me a deep appreciation for their hard work and dedication. A helper bridges two families, and I’m passionate about empowering migrant domestic workers while promoting ethical and thoughtful choices. In my free time, I enjoy reading, exploring cultures, and finding ways to make a positive impact. I’m excited to drive HelperChoice’s mission forward!
Ruby Williams
Hi, I’m Ruby! I’ve been with HelperChoice since 2019, As the Country Manager for the Philippines, I’m proud to be part of a platform that’s changing the way families and domestic workers connect—making it safer, fairer, and more transparent for everyone. My advocacy is deeply rooted in the belief that domestic workers are not just helpers—they are an integral part of every household and of society. As a working mom—and a medical mom to a special needs child—I understand firsthand how life-changing it is to have reliable, compassionate support at home. It’s what helps families stay functional, healthy, and able to thrive. Outside of work, you’ll probably find me reading a good book or watching K-dramas (with snacks, of course). Being Filipina, I can also connect with you in Tagalog, Waray, and a bit of Bisaya—so feel free to say hi! I’m here to help, support, and champion fair and better opportunities—for both families, and migrant workers.
Liza Fernandez
Hi, I’m Liza I’ve been with HelperChoice since 2019, starting as an admin and now working as a Social Media Manager. I’ve always believed in the power of connection I found my passion in engaging with people especially supporting and uplifting domestic workers. In my role, I find fulfillment in listening, helping, and creating positive outcomes for others. On my freetime. I’m chasing sunsets, reading, or enjoying the sea. I live by one goal to spread happiness wherever I go.
Sunnah Faraz
Hi, I’m Sunnah, a Hong Konger who speaks both English and Cantonese. I joined HelperChoice in 2022 and currently work as Customer Relations Manager. My earlier work with NGOs supporting the FDH community sparked my passion for helping helpers and employers find the best solutions. Outside the office I love baking sweet treats and exploring new places. Drop me a message — I’m always happy to help.
Jay Pajarin
Hi! I am Jay, I’ve been working in any customer satisfaction related task since I started my professional career. A person who loves to cook and inclined in online games! Working with HelperChoice is the most awesome highlight of my career. Proud to say we are here to help for both employers and helpers! We are happy that you came here. Come and join HelperChoice community for a more responsible and fair recruitment!
Our Story
Founded in 2012
For years, migrant domestic workers have been vulnerable to exploitation due to the unethical practices of employment agencies such as: charging illegal and exorbitant placement fees. Furthermore, most workers are not in a position to choose their employer.
HelperChoice is the first social impact startup dedicated to eradicate placement fees and human trafficking for the purpose of forced labour.
Recognized by public
By empowering foreign domestic workers through an online platform that allows them to find jobs for free, HelperChoice facilitated more than 70,000 recruitments and estimates that more than 10 million USD of illegal placement fees were saved.
Acquired by Yoopies
HelperChoice was acquired by Yoopies, the leading home care platform in Europe, and a group that shares HelperChoice’ values: eradicating modern slavery and revolutionising the employment agency industry through technology.
The best ethical agency
In 2020, HelperChoice achieved a groundbreaking milestone: we became the first online platform officially accredited by the Migrant Workers Office (MWO). This accreditation empowers us to process visas directly, cutting out the unethical middlemen of the traditional agency model. Since then, our in-house experts have successfully managed over 1,000 visa applications—all while fiercely upholding our founding promise: zero placement fees ever charged to our workers.
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